![]() It includes aspirational messages about how it solves your problem (+29% higher win rates), social proof of well-known companies that use it, and a strong CTA in the form of a YouTube annotation so viewers can click through to their website directly from the video. Salesforce’s demo video walks salespeople through a day-in-the-life of using their software. Rather than being a boring tutorial video, they relate using the Stickers function to fun event and conversations in the Facebook user’s life, such as celebrating running a marathon with your friends. This encourages people to keep watching, learn what they need to do, and get back to using Facebook. These videos are no longer than they need to be and get the point across in a personable way quickly. Facebook Tip: Stickersįacebook’s Tips marketing series highlights 12 unique features of the social media platform. It’s also short enough to keep the viewer from getting bored and ends with a clear call to action to download Dropbox. Dropbox can solve your organizational problems at home and at work. Dropbox makes the problem of digital file organization relatable to all aspects of life, such as everyday issues as mistakenly leaving your wallet at home. But why, exactly? Its unique, cut-out animation style grabs the viewer’s attention. The results make it clear that this was a successful video. Then they placed the video on their front page, where it was viewed 30,000 times per day for several years, bolstering the company’s swift growth. At the time, Dropbox was still fairly unknown. Dropbox Introductionĭropbox’s Intro Video came out in 2009, but marketers are still talking about it. In the next section, we’ll refer to these as we explain the basic components of a storyboard. Let’s take a look at three, extremely effective marketing videos. A Few Examples of Some Great Marketing Videos Make sure your marketing video is what you want it to be. Storyboarding allows you to provide directions for the people who will take your idea and set up, film, cut and edit it into the final product. Working on these things ahead of time helps ensure the final product is exactly what you envisioned. Storyboarding lets you figure out the kinks and identify any gaps in your video – before you spend money on production. In many ways, storyboards are like a dress rehearsal for the real video. What will the lighting be? How will it flow? Do you want voiceovers or dialogue? How do you want viewers to feel? Storyboarding allows you to collaborate with other team members to flesh out your shared vision for the video. ![]() Storyboards help you plan your video, truly from start to finish. Does this technique really apply to me? While storyboards for marketing videos may not need to be quite as detailed as those used by the major Hollywood studios, they’re still essential. ![]() John Lasseter, the Chief Creative Officer at Pixar, calls them “a comic book version of the story.” Here are some storyboards his team used when creating Finding Nemo:īut I’m creating a marketing video, you might object. You’ve probably seen them used for animated movies. Just like all good writers begin their articles with outlines, good marketers begin their videos with storyboards. They often include directions for camera angle, lighting, and transitions, along with dialogue and other notes. What is a Storyboard?Ī storyboard is a series of sketches that represent the individual shots planned for a video, film, or commercial. This is what I’m here to help you with today.īefore you grab the camera and hit the studio, make sure you’ve got a storyboard to back it up. You might be eager to jump right in and start creating videos, but planning your content first has proved invaluable for keeping your story - and your creative team - on track. With written content becoming less effective as time goes on, you’re probably already thinking about creating video content as a part of your marketing strategy. ![]() Which, unfortunately, doesn’t bode well for blog posts. Also note, this is a multi-threaded app (reader thread enqueues message to message handler thread, which updates the ViewModel, and GUI updates via INotifyPropert圜hanged).Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video.Īccording to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Note, there is not fixed order in the receipt of children statuses (we get the in the order they are sent from the production app). The problem is, if the object is already blinking and you change the color (say, from yellow to red), it turns off the storyboard animation (even though the bool IsFlashing is still true).
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